Privacy Policy

Last updated: October 29, 2026

1. Who we are

The website agenceadem.com is operated by Web et Stratégie ADEM Inc. ("ADEM", "we"), a company incorporated in Québec (NEQ 1182190695) and based in Montréal. We offer our services to businesses across Canada. The person responsible for the protection of personal information is Emeric Doucet, reachable atinfo@agenceadem.com or514 778-7318.

2. The laws that apply

We are a Québec company doing business across the country, so several regimes apply in parallel:

• Law 25 (Act respecting the protection of personal information in the private sector, Québec), which governs all of our activities because our head office is there;
• PIPEDA (Personal Information Protection and Electronic Documents Act), the federal statute, for our commercial activities in provinces without their own law;
• provincial statutes declared substantially similar, notably Alberta's and British Columbia's Personal Information Protection Act, when we serve businesses in those provinces;
• CASL (Canada's Anti-Spam Legislation) for any commercial electronic message we send you.

Where these regimes differ, we apply the most protective standard, whatever your province. You do not have fewer rights because you are in Vancouver or Halifax rather than Montréal.

Our services are offered to businesses. We do not solicit information from individuals acting for personal purposes, nor from children.

Notice of change (October 29, 2026). Section 3, which stated that this site used no analytics tool, is replaced: this site now measures its audience with Google Analytics, only with your consent. Sections 5, 6 and 12 were adjusted accordingly.

3. Audience measurement — and how to refuse it

With your consent, we use Google Analytics, a service of Google LLC, to know how many people visit this site, which pages they read, where they come from (search engine, another site, a campaign) and which visits end in a quote request. It helps us improve the site and see which efforts bring us clients.

What is measured. Pages viewed and time spent, the site or campaign you came from, device type, browser, language, screen size, an approximate location (city or region, derived from your IP address, which Google Analytics does not store), scrolling, clicks to other sites, clicks on our phone number or email address, and the successful sending of a form or booking of a call — never what you wrote in it. Two cookies are stored: a random identifier (_ga) and the state of your visit (_ga_81Z61Y3JJE). They expire 13 months after your last visit. The detailed data linked to that identifier is deleted from Google Analytics 14 months after your last visit; aggregate statistical reports, which do not identify you, are kept.

What we switch off. Google signals (which link your visits to your Google account), ad personalization, and sharing this data with Google for other purposes. We build no advertising profile, and we sell nothing.

Nothing loads before you choose. Until you accept, Google's script is not loaded, no cookie is set and no data is sent to Google. If you refuse, the site works exactly the same. You can change your mind at any time with the "Cookie settings" link at the bottom of every page, or here: cookie settings. If you withdraw your consent, the Google Analytics cookies are deleted from your device.

This data is processed by Google, including on servers outside Québec (see section 7). Our fonts remain hosted on our own server, and we use no social-network pixel.

When you write to us. If you fill in a quote request form, or send your address through the offer window, that submission goes to our own domain, and our server — not your browser — then hands the message to our email provider so it reaches us.

The booking page. The calendar of our provider Calendly only loads if you click "Show the calendar". Calendly then sets its own cookies and uses other services, including Google, and processes the information you enter there under its own privacy policy. This choice is separate from audience measurement. If you would rather not use that tool, write or call us and we will set the appointment by hand.

4. Information we collect

• What you send us: if you write to us or book a call, we collect what you provide — name, email address, phone number, company name and the content of your message.
• Call booking: if you book through our online scheduling tool, the information you enter (name, email, chosen time slot) is collected directly by that provider under its own privacy policy, then passed to us so we can hold the appointment.
• Kickoff form: the Get started page collects your name and email address, required so we can answer you, and — only if you choose to give them — your phone, company name, trade, city, list of services, what you want the site to bring you, your current site address, and whether you already own a domain name and a logo. These details are used only to design your site and reply to you. No file can be uploaded on this site: your logo and photos reach us as a reply to our confirmation email. You can ask us to delete all of it at any time at info@agenceadem.com.
• Quote request: the form on the Contact page collects your name and email address, both required so we can answer you, and — only if you choose to give them — yourphone number, company name and a description of your project. These details are used solely to prepare your quote and reply to you. They go on no mailing list, are never sold or traded, and we keep them only in our inbox. You can ask us to delete them at any time atinfo@agenceadem.com.
• Promotional offer request: the "Get the offer by email" window collectsyour email address and nothing else. It is used only to send you the written details of the offer and to discuss it with you if you wish. The address goes on no mailing list, is never sold or traded, and we keep it only in our inbox. You can ask us to remove it at any time at info@agenceadem.com, and we stop writing to you.
• Host technical logs: like any website, our host temporarily keeps connection logs (IP address, browser type, page requested) solely for security, abuse prevention and proper operation of the service. We do not use them for marketing.
• Engagement information: if you become a client, the information needed to deliver your project (content, images, technical access), processed only within the scope of the mandate.

5. Why we use it

• Responding to your requests and holding discovery calls;
• Providing, invoicing and improving our services;
• Sending you, with your consent, informational or promotional communications. As required byCASL, each of those messages identifies us clearly, gives our contact details and carries a working unsubscribe mechanism honoured within ten business days at most. You may withdraw your consent at any time, free of charge and without giving a reason;
• Keeping the site secure and working properly.

We do not use your information to make a decision based exclusively on automated processing. Google Analytics, which gives your browser a random identifier, measures your browsing on this site and derives an approximate location from it, is off by default and only switches on with your consent (section 3). The Calendly booking calendar, too, only loads if you ask for it.

6. Sharing of information

We never sell your personal information and we do not trade it with anyone for advertising purposes. We rely on a limited number of providers necessary to our operations: website hosting, domain management, email service, call-scheduling tool, audience measurement (Google Analytics, only if you accept it), and, for clients, invoicing. Each receives only what its function requires and is bound to protect that information.

7. Information held outside Québec or Canada

Some of these providers are located outside Québec, notably in the United States. Before entrusting personal information to them, we assess — as required by section 17 of the Québec Act — whether the information will receive adequate protection, taking into account its sensitivity, the purpose of its use and the provider's protective measures.

That same assessment applies to our clients in other provinces. We remain accountable for information we entrust to a third party wherever it sits, and we require a comparable level of protection from each of them — the accountability principle set out in PIPEDA. One consequence worth knowing, whatever your province: when information is hosted abroad, it may be subject to the laws of that country, including access requests from its authorities. You may write to us at any time to learn where your information is hosted and with which provider.

8. Retention and security

We keep your information only as long as necessary for the purposes described above or to meet our legal and tax obligations, after which it is securely destroyed. As a guide: inquiries not followed by an engagement are deleted no later than 24 months after the last exchange; client files are kept for the duration of the mandate and then for the period required by tax law. We apply reasonable security measures: encrypted communications (HTTPS), strong authentication on our accounts, and access limited to those who need it.

9. Your rights

Whatever your province, you may exercise the following rights at any time. We voluntarily apply the Québec Law 25 standard — the highest in the country — to all of our Canadian clients:

• Access — obtain the list and a copy of the personal information we hold about you;
• Correction — have inaccurate, incomplete or equivocal information corrected;
• Portability — receive the computerized information you provided to us in a structured, commonly used technological format, or ask that it be sent to a third party;
• De-indexing and cessation of dissemination — request that dissemination of personal information cease, or that a hyperlink giving access to it be de-indexed, in the cases provided by law;
• Withdrawal of consent — withdraw your consent to the use or disclosure of your information;
• Complaint — raise it with the authority competent for your province: theCommission d'accès à l'information du Québec (CAI) in Québec; theOffice of the Privacy Commissioner of Canada for provinces governed by PIPEDA; or the Information and Privacy Commissioner of Alberta orBritish Columbia if you are established there.

To exercise these rights, write to us at info@agenceadem.com. We respond within 30 days. If we refuse a request, we will give you the reasons and the available recourses.

10. Privacy incidents

We maintain a register of privacy incidents. In the event of an incident involving your personal information that presents a risk of serious injury, we will promptly notify you and the competent authority: the Commission d'accès à l'information in Québec and, for our federally governed activities, the Office of the Privacy Commissioner of Canada. The register is kept for at least 24 months, as both regimes require.

11. Our clients' information — and their own clients'

When we design, host or automate a client's website, we may process personal information belonging to that client. In that case we act solely on their mandate, never for our own purposes, and the service agreement sets out the protective measures required by law.

12. Changes

We may update this policy. The current version, with its update date, is always published on this page. Any significant change is announced by a dated notice at the top of the policy and, for a reasonable period, in the consent banner that visitors to the site see.

13. Contact us

Web et Stratégie ADEM Inc. — ADEM Agency
Person responsible for the protection of personal information: Emeric Doucet
info@agenceadem.com · 514 778-7318
Montréal, Québec, Canada · NEQ 1182190695